The fundamental problem could be that the “youth demo” that Viacom has hotly chased after for the last couple decades is a bust. Teens and twenty-somethings don’t watch TV anymore; they don’t read newspapers; and they’re technologically promiscuous — how can big media sell advertising against them if you can’t corner them in front of any single device?
How American Youth Will Screw Viacom | Epicenter from Wired.com
How American Youth Will Screw Viacom | Epicenter from Wired.com